The best agents never stop investing in themselves! When you diversify your knowledge base, you also expand your client base. With that in mind, Casey Denby, RE/MAX Vice President of RE/MAX University Learning and Education, identified the top certifications and designations for 2021 that you can earn as an investment in your business.
Here are Denby’s top picks for 2021–and you can find them ALL on our online class schedule.
Beyond a refresher, it’s time to really do the work on inclusivity and diversity. Combat conscious and unconscious bias and continue to be a strong advocate of fair housing laws by pursuing the At Home with Diversity certification from the National Association of REALTORS (NAR). Doing so can help ensure your business promotes care and compassion for all people as well as fair business practices.
A prestigious credential to earn in residential real estate, the Certified Residential Specialist designation from NAR opens doors to exclusive resources and networking opportunities.
Specializing in facilitating the transactions of new homes entails knowledge and expertise. With an increasing demand for new builds, the Certified New Home Specialist designation helps with buyer representation and brands you as a trusted agent for navigating new home sales.
Advance your skills in lines of business you already conduct regularly. The Accredited Buyers Representative designation by NAR provides you with current information that addresses the specific needs of homebuyers.
Looking to expand into the luxury market? The Institute for Luxury Home Marketing hosts the Certified Luxury Home Marketing Specialist designation for agents to gain the knowledge and skills necessary for assisting clients in buying and selling luxury properties.
Pricing Strategy Advisor (PSA)
In today’s market, pricing properties is no simple task. NAR’s Pricing Strategy Advisor certificate is an opportunity to learn how to better advise home sellers on the value of their residence and understand how to better craft comparative market analysis reports.
A must for combatting the nerves surrounding confrontation, the Real Estate Negotiation Expert certification from the Real Estate Business Institute is designed for agents to improve their negotiation skills and better advocate for their customers on both the buying and selling sides of the business.