Listing descriptions are great selling aids, but nothing beats a picture. People spend hours zipping through pictures on real estate apps, looking wistfully at homes, imagining their lives played out inside the depicted walls. However, there’s a growing issue of AI enhancement of photos. With a touch of a button, grimy lawn chairs can be removed, twinkling lights can be added, fires can be placed in the fireplaces. To some degree, that sort of puffery is permitted. If you digitally enhance the image by making the evening sky look pretty, or by applying a filter that makes the colors pop more, few people would see that as a misrepresentation. When you start to remove permanent fixtures [light poles or power lines behind the house], when you change the image in a way that conceals a defect [glossing over a hole in the wall or a water spot], or change the features of the home [adding a pool in the back yard or modifying a 1 car garage to look like a 2 car garage], you get into the realm of misrepresentation and exaggeration of facts. Several states and several MLSs have begun regulating digital enhancement [e.g., RMLS requiring a virtual staging watermark], but we have only begun to see the solutions to the issue. As the industry gets more confident with the usage of digital tools, the uses of the technology will be more varied. Always remember that you are trying to present a reflection of reality in your advertisements.